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Avoiding Burnout as a Consultant

Avoiding Burnout as a Consultant As consultants serving an array of customers -- all who have hired us to solve pressing problems -- it is not unusual to experience burnout. This manifests in a variety of ways: procrastination, avoidance, negativity,…

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Follow your heart

Follow Your Heart A famous trapeze artist was instructing his students how to perform on the high trapeze bar. Finally, having given full explanations and instruction in this skill, he told them to demonstrate their ability. One student, looking up…

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Do White Papers Work?

Do White Papers Work? Do White Papers still work as a direct response offer? Yes, says Nick Copley, Vice President of Bitpipe. “The big [magazine] publishers are scaling back the amount of editorial space they have to offer,” he explains.…

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Brainstorming growth with the Ansoff matrix

Brainstorming growth with the Ansoff matrix A profoundly simple tool for mapping growth is called the Ansoff matrix. You can read about it here: https://en.wikipedia.org/wiki/Ansoff_Matrix. Entrepreneurs in government and industry use this model to map out potential growth paths. It…

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