Leadership is theater
This week we’ve been discussing the extent to which leadership is theater. Leading an organization requires dramatic interpretation of events and a great amount of…
Essential assessment
Bill Gates, in his Annual Letter from the Gates Foundation, wrote, “I have been struck again and again by how important measurement is to improving…
Ethical dilemmas in consulting
Joan writes: I’ve worked as a management consultant for about two decades. Through that time, I’ve experienced ethical conflicts that have challenged me as a…
Quality is key to content marketing
Last year a colleague questioned the value of putting time into a business blog. In his experience, there is little return on investment for content…
Dealing with Negative Nancys or Nates
Strengths-based assessment and planning We're building our capabilities in using Appreciative Inquiry as an approach to assessment and planning and recently had the opportunity to…
Action Plan Template
Action Plans that Work Action plans result from a variety of initiatives including strategic planning, conversations with a boss, or brainstorms with a team. When…
Marketing is really about building relationships
Relationship-based Marketing Last November I was a panelist at a conference for government contractors. After my session I was free to attend other sessions and…
How Artificial Intelligence is Changing Marketing
How Artificial Intelligence is Changing Marketing I came across a really interesting article that focuses on artificial intelligence (AI) and marketing. There are so many…
Profile Partners LLC Earns SBA HUBZone Certification
Profile Partners LLC Earns SBA HUBZone Certification Certification offers new access and opportunities for Profile Partners and its clients Baltimore, MD – Profile Partners LLC…
A crash course in crisis communications for business
Crash Course in Business Crisis Communications Last week we gave a crash course in crisis communications for members of our local chamber of commerce. We…