I've had to let subscriptions to two beloved magazines (The New Yorker and the Economist) lapse for the simple reason that reading them hurts my…

An Army laboratory experienced a series of accidents resulting in employee injury and equipment malfunction. After investigating, leaders realized that employees were sacrificing safety to…

We are fans of surveys and questionnaires around here. When constructed and applied correctly, they provide valuable data and insight and with only a light…

In a podcast I recently listened to on appreciative inquiry (which is a technique we employ in facilitating strategy sessions with our clients), David Cooperrider used the…

A nifty copywriting rule to remember is to always use odd numbers. For some reason, even numbers are not as effective as odd ones in…

As consultants serving an array of customers -- all who have hired us to solve pressing problems -- it is not unusual to experience burnout.…

\ Customers do you an enormous favor when they take the time to complain about your product or service. Most people simply stop engaging you…

A famous trapeze artist was instructing his students how to perform on the high trapeze bar. Finally, having given full explanations and instruction in this skill,…

Do White Papers still work as a direct response offer? Yes, says Nick Copley, Vice President of Bitpipe. “The big [magazine] publishers are scaling back the amount…

Many of us have had work experiences in organizations that seem to stifle all innovation and entrepreneurial energy. Just as entrepreneurial organizations have certain characteristics…